STAMFORD, Conn. — BlueTriton Brands, the former U.S. and Canadian operations of Nestle Waters, has named Jorge Mesquita as CEO.
Mesquita, a veteran executive at Johnson & Johnson and Procter & Gamble Co., will seek to expand BlueTriton’s market leadership, advance its commitment to sustainability and realize the potential of its portfolio of water brands, said Dean Metropoulos, chairman and former interim CEO of BlueTriton.
“Over the course of his long career in the consumer products industry, Jorge has developed an outstanding reputation as a strategic thinker and inspirational leader with a focus on operational excellence and a passion for re-energizing businesses and brands,” said Tony Lee, managing partner of One Rock Capital Partners, which earlier this year acquired BlueTriton in partnership with Metropoulos & Co. “We are thrilled to have the benefit of his experience and expertise as BlueTriton moves into its next exciting chapter.”
The water category is primed for growth and innovation as more consumers seek healthy hydration alternatives to sugary drinks, Mesquita said.
“With an exceptional portfolio of beloved brands, BlueTriton is well-positioned to capitalize on this tremendous market opportunity,” he said. “I look forward to working with our outstanding management team and talented professionals throughout the company to raise the bar on innovation while continuing to lead the way in sustainable water management and being a good neighbor in the communities in which we operate.”
At Johnson & Johnson, New Brunswick, N.J., Mesquita worked in the consumer division where he revamped the marketing, brand building and commercial strategies for brands including Johnson’s Baby, Neutrogena and Listerine. Prior to that, he spent nearly 30 years at Procter & Gamble, Cincinnati, Ohio, where he led three separate divisions during his tenure. There he oversaw the company’s largest business unit and the delivery of the Tide and Ariel Pods.
BlueTriton Brands, Stamford, Conn., was born out of bottled water company Nestle Waters North America (NWNA). Its brands include Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Pure Life and Splash.
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