ATLANTA -- Coca-Cola North America is launching Diet Coke Plus, a sparkling, calorie-free beverage with vitamins and minerals. Diet Coke Plus will be available nationwide in April in retail stores where other Diet Coke products are sold.
Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, said Katie Bayne, senior vice president of Coca-Cola brands, Coca-Cola North America.
Each 8-oz. serving of Diet Coke Plus provides a good source of Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium), the Atlanta-based beverage maker said.
Diet Coke Plus is the newest member of the Diet Coke family, which includes the flagship Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Cherry Coke and Diet Coke Sweetened with Splenda.
The launch of Diet Coke Plus will be supported by an integrated marketing plan to drive awareness and trial. Introductory communications will carry the tagline Great Taste Has Its Benefits.
To commemorate the launch of Diet Coke Plus, special limited-edition 12-oz. sleek cans of Diet Coke Plus will be available at select retail locations in New York City and Los Angeles while supplies last. Diet Coke Plus will be available nationwide in a variety of packages, including 20-oz. PET, 12-oz. can-12 packs and 12-oz. PET (trial package).
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