CHICAGO — Leinenkugel’s is mixing two alcohols for its new drink line.
Leinenkugel’s Spritzen is beer made with a splash of seltzer, according to parent company Molson Coors Beverage Co. Spritzen means “splash” in German.
The beer comes in 12-ounce slim cans and has 93 calories, 2.2 grams of carbohydrates and a 4.2% ABV. It comes in Grapefruit, Pineapple Strawberry and Raspberry Lemon flavors. It is available in 12-pack variety packs, six-pack variety packs and six-packs of Grapefruit.
The drink is aimed at 21- to 27-year-old drinkers who “love the taste of beer but are interested in the active-lifestyle space,” the company said.
“Leinenkugel’s Spritzen is going to be the perfect addition to our portfolio, which is centered on German-inspired beers with a twist,” said Katie Leinenkugel, who leads brand strategy and engagement for Leinenkugel's. “Similar to what we did with Summer Shandy, we’re the first to bring this style to market.”
Molson Coors, Chicago, is one of the world’s largest brewers. Its brands include Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen, Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider. The company went through a restructuring in late 2019.
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