Beverages

Rebel Hard Coffee Releases Variety Pack

2 new flavors added
Rebel Hard Coffee variety pack
Photograph courtesy of Twelve5 Beverage Co.

NEENAH, Wis. —Convenience stores can order Twelve5 Beverage Co.’s new Rebel Hard Coffee variety eight-pack, which features two new flavors.

The hard latte variety pack includes Mocha Hard Latte and Vanilla Hard Latte flavors and new flavors Maple Pecan Hard Latte and Salted Caramel Hard Latte.

“We are proud to be the first hard coffee brand to bring a variety pack to the market,” said Michael Sargent, senior brand manager for Rebel Hard Coffee. “Our team is dedicated to providing coffee and alcohol lovers great tasting, innovative hard coffee beverages to enjoy—from mocha to salted caramel.”

The hard coffees have 5% ABV and are made with natural ingredients and 100% Arabica coffee, according to the Neenah, Wis.-based company. The variety pack will be available at the end of March in select c-stores, grocery stores and liquor stores.

Twelve5 Beverage Co. was founded in 2018 with a focus on making innovating products to meet the needs of changing consumer preferences. It launched Rebel Hard Coffee in August 2020.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology/Services

How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Trending

More from our partners