Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

PepsiCo Names Global CMO for Flagship Soda

Jun. 25, 2013

PepsiCo Inc. recently named Kristin Patrick global chief marketing officer for its flagship soda as it looks to strengthen the brand's image around the world.

Beverages

7-Eleven, Snapple Team Up for Exclusive Lemonades

Jun. 24, 2013

7-Eleven stores are debuting exclusive Snapple Lemon Daze lemonades, available only at participating locations this summer for a limited time.

Beverages

Court Grants Temporary Injunction to Molson Coors Canada

Jun. 21, 2013

Prevents MillerCoors from ending license agreement before December trial

Beverages

The Many Faces of Shaq

Jun. 20, 2013

AriZona Beverages, Shaquille O'Neal team up on cream soda line

Beverages

AMA Endorses Energy Drink Marketing Ban for People Under 18

Jun. 18, 2013

Most caffeine consumed by 14-to-21-year olds comes from other beverages, food: ABA

AMA Mulling Endorsement of Marketing Ban on Energy Drinks

Jun. 17, 2013

American Medical Association's "bully pulpit" could sway policy if resolution passes

Beverages

Killer Buzz Establishes New Sales Team

Jun. 14, 2013

Adds execs from PepsiCo, AB, MillerCoors, Brown Forman, more

Beverages

Heineken 'Voyage' Program Set to Coincide With Fall Sports Season

Jun. 13, 2013

"Legendary Travelers Wanted" promotion will award trips, gear, more

Beverages

NYC Soda Ban Back in Court

Jun. 12, 2013

Can Bloomberg prevail before he leaves office? Beverage group says no.

Beverages

Strongbow Aims to Be 'Golden Hour' Influencer

Jun. 10, 2013

Strongbow Cider is taking aim at the season of relaxation with the launch of this summer's "Golden Hour" on-premise, retail and event activation.

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Beverages

PepsiCo Names Global CMO for Flagship Soda

7-Eleven, Snapple Team Up for Exclusive Lemonades