Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Circle K Florida, DNA Sign New Merchandising, Marketing Deal

Retailer will carry commpany's energy drink, snacks

Beverages

A Spirited Play

A-B officially launching upscale Bud Light Platinum with Super Bowl ads

Consumer data drives product placement, promos as suppliers, researchers battle insights desert

Technology cools West Coast Chill Pure Energy Drink 30 degrees "in minutes"

Kum & Go rolling out PepsiCo Dream Machines at seven Colorado stores

Products

Manufacturer-to-retailer direct agreement is first for drink company

May boost marketing budget to wrest market share from Coca-Cola

PepsiCo now has 22 billion-dollar food, beverage brands

Largest retail partner to date to carry beverage maker's Koma Unwind

Zone president Edmond succeeds on of last pre-InBev holdovers

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