Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Coca-Cola Turns Red Cans White for Polar Bears

Company has never before changed the color of the red can to support a cause

Beverages

Mercy Adds CEO, Head of Sales

Tomasino appointed chief exec; Giunta was formerly with Red Bull

Johnson will drive local programs, sponsorships that support brand marketing strategies

Honored by Market Watch, Impact Magazine, Beverage Information Group

Pepsi's recycling/fund-raising effort reaches new retailer

Products

The beverage industry resorts to dirty tactics to prevent sugar tax

Distributors to bring energy, relaxation drinks to six states

Energy drink maker also announces winner of QuikTrip, independent c-store contest winners

Retailer adds energy drink line to its cooler sets

Primary, secondary packaging redesigned to highlight brand elements, history

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