Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Corona Launches Biggest Retail Promotion in Brand History

Corona Extra has launched the "Corona Beach Getaway" sweepstakes, the biggest retail promotion in the brand's history.

Beverages

Gila Brew Relaunches Crunk Juce

Premium malt beverage returns to shelves with new, targeted packaging

Shifting sport drink's distribution model away from warehouses

Has 20 years combined experience at Wrigley, Quaker Oats, Leaf

Deal allows beverage maker to expand New England footprint

Products

Retailer launches fountain sales contest pitting its stores against each other

Text message-based contests offer ATVs, UFC trips, more

Will expand beverage portfolio of bottled water to include iced teas, lemonades, juice drinks

Offering limited-edition collectible cups, chance to win super hero prizes

Bottles, cans include "cold," "super cold" indicators

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