Double-Digit Growth Continues for Spirits

Published in CSP Daily News

Sales of spirits up 11.2% in 2013

Sales of spirits have grown by nearly $29 million over the past three years.

Best-Selling Spirits in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

Brand Dollar Sales PCYA Unit Sales PCYA
Smirnoff $45,432,650 2.95% 7,748,920 11.69%
Jack Daniels Black Label $37,543,550 0.99% 3,850,578 1.60%
Crown Royal $35,047,880 6.33% 2,512,564 3.43%
Captain Morgan $34,479,130 7.77% 3,423,503 14.70%
Bacardi $22,130,530 -7.30% 3,039,874 -6.20%
Jim Beam $21,993,920 1.37% 3,088,344 -8.66%
Jagermeister $18,367,220 3.64% 1,789,821 5.57%
Hennessy $16,597,680 -15.69% 1,194,322 -17.70%
Popov $15,987,430 -6.40% 3,051,420 -9.28%
Jose Cuervo Especial $15,487,510 -10.27% 2,072,738 -11.35%
Taaka $13,860,150 -5.00% 3,890,421 -8.39%
Seagrams 7 Crown $13,718,580 0.45% 1,529,829 2.09%
McCormick $13,042,330 11.32% 2,622,586 9.71%
Black Velvet $12,668,340 10.78% 1,828,124 13.75%
Absolut $12,272,510 -8.53% 1,319,254 -2.33%
Southern Comfort $9,915,322 1.89% 1,581,269 6.89%
Grey Goose $9,533,511 -2.92% 508,119 -2.34%
Seagrams $9,532,065 -13.25% 1,814,853 -15.05%
Kessler $8,881,002 -11.01% 1,164,923 -11.33%
E&J $8,427,886 6.55% 2,159,248 22.82%
TOTAL $667,850,600 5.66% 109,391,000 11.43%

 

IRI

Click Here For More Alcohol Beverage Sales Statistics in Convenience Stores

As more convenience stores add spirits to their product selection, the beverage category continues to see healthy growth, up 11.4% for the 52 weeks ending Jan. 26, 2014, based on data from IRI, a Chicago-based market research firm (@iriworldwide).

Related Topics: 
wine & liquor