Sports Drink Mix 4-Year Trend

Published in CSP Daily News

Sales in the sports-drink mix category turned around dramatically with the introduction of several new brands, including Kraft's MiO.

Top Sports Drink Mix Brands in Convenience Stores

Brand Dollar Sales PCYA Unit Sales PCYA
MiO Fit $3,655,034 NA 973,744 NA
Powerade Zero $383,963 NA 95,023 NA
Powerade $93,155 NA 23,364 NA
Splash $43,181 NA 14,514 NA
Gatorade Perform $4,713 -90.97% 6,215 -93.46%
Propel Zero $1,162 20.64% 2,366 -8.06%
Tang Sport $1,154 -77.34% 3,042 -75.48%
Powerade ION4 $629 NA 42 NA
Gatorade G2 Perform $321 -98.36% 634 -98.21%
Gatorade $41 NA 8 NA
TOTAL $4,193,375 >1,000% 1,118,961 670.00%
Source: IRI, a Chicago-based market research firm (@iriworldwide)

Several new sport-drink mix brands are too new to calculate their growth, both the overall segment is up 670% in unit growth, according to IRI data for the 52 weeks ending Oct. 6, 2013.

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alternative beverage