Celebrity endorsements, holiday activations and a first effort to establish a brand identity loom large in four significant marketing campaigns launched by beverage...
Fan favorite moves from fountain to bottles
ATLANTA -- Coca-Cola Co. is turning the early promise of its Freestyle soda-fountain technology—allowing experimentation with flavors and monitoring customers' choices—into the packaged-beverage innovation of today with the launch of Sprite Cherry and Sprite Cherry Zero, coming to shelves this...
Targets premium-iced-tea market
As James Quincey prepares to take over as CEO of the Coca-Cola Co., he promises carbonated soft drinks (CSDs) will remain a "key focus" for the company
Following a tough December, beverages sales bounced back a bit this past month
Now available in grocery, convenience stores, mass merchandisers and at participating Dunkin' Donuts restaurants
Technomic’s 2016 CSP Consumer Study unveils the retail categories that millennials are interested in more than any other generation
Which brands hit the mark and which fumbled? Plus, our choice for 'Beverage Ad of the Game'
Convenience-store retailers expect 'modest' growth