Beverage category news for the convenience store retail industry.

Here are drinks getting a new opportunity to stand out, from embracing recycling to partnering with athletes

Units provide 'extra cold' soda and a hands-on consumer experience

ATLANTA -- The Coca-Cola Co. is testing about 800 of its Arctic Coke machines in convenience stores across the United States, according to the company. Arctic Coke machines turn an extra-cold bottle of Coca-Cola and other of the beverage maker's brands into a frozen beverage in a matter of seconds...

And 3 other surprising executive changes in the beverage industry

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Humor from Mountain Dew, a message from Modelo, that epic Bud Light battle and more

heineken beer coolerpack
Brewer will showcase award logo on future advertising

Amstel Xlight, Murphy’s Stout and Newcastle unveil new campaigns

New beer, 'bubly' and iced tea make for an interesting few days

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What’s driving the packaged drink’s healthy halo?

Watermelon, coffee, hybrid brews and, coming soon, cannabis beer

Top justices will consider double-tax challenge in Philadelphia