Beverage category news for the convenience store retail industry.

Drinks rolling out to retail this month

APOPKA, Fla. -- Coca-Cola Co.'s Simply Beverages is expanding its line of all-natural juices and juice drinks with two new flavors. Simply Peach and Simply Lemonade with Strawberry will be available nationwide starting this month. The new flavors are all-natural and non-GMO, with no added...

'They Score. You Score' encourages interaction, cross-category sales

WHITE PLAINS, N.Y. -- A new Heineken beer promotion will urge customers to interact with store signage and encourage cross-purchases to drive basket rings in grocery and convenience stores. The retail and on-premise “They Score. You Score” program encourages soccer fans of legal drinking age to...

Most categories see dollars and volume decline in December

Targets consumers who 'work hard, play hard'.

The retail beer category could take hits from several directions in the near future if pending issues take root and grow beyond initial concepts.

Health-driven group sues to stop ‘deceptive promotion’

Brews capture the flavors of winter, early spring

After a shaky few years of sales, the No. 2 brewer in the United States outlines a turnaround strategy

New Argo flavors continue the trend of drink crossovers
Pennsylvania Food Merchants Association president plans to appeal ruling