Take Craft Back campaign seeks funding from beer lovers
BOULDER, Colo. -- In an elaborate publicity stunt, the Brewers Association, the not-for-profit organization that represents America’s small and independent brewers, has announced the craft brewing community’s intent to "Take Craft Back" from big beer. The #TakeCraftBack campaign seeks to...
Affinity index helps retailers build bundle offers
CHICAGO -- A recent affinity index created by Anheuser-Busch (A-B) shows other alcohol drinks are the products most likely to be purchased in convenience stores when beer is in a shopper’s basket. Using IRI c-store data for the 52-week period ending July 2, 2017, A-B rated several product types for...
Cook County, Ill., leaders pull the plug on surcharge after 71 days
CHICAGO -- Public outcry in Chicago and surrounding Cook County, Ill., has been heard: The Cook County Board overwhelmingly voted Oct. 11 to repeal its 1-cent-per-ounce sweetened-beverage tax. The decision is also a victory for retailers, because many feared the tax was a model for similar measures...
Mostly household names on new list ranking trademark values
Are these the mainstream beverages of tomorrow?
And three other recent packaged-beverage acquisitions
MillerCoors gets a Mexican brew and 4 other drinks we're watching