Beverage category news for the convenience store retail industry.

Boxing promotion will include on-demand deliveries

WHITE PLAINS, N.Y. -- Heineken USA will encourage sampling of its Tecate beer with pole toppers, price cards, base wraps and standees at retail locations as part of its renewed boxing campaign. It also will partner for on-demand deliveries on fight nights to bring the beer to consumers' door...

New agreements will grow brands in the U.S. and overseas

PORTLAND, Ore. & ST. LOUIS -- Craft Brew Alliance Inc. (CBA) and Anheuser-Busch (AB) have entered into a series of new commercial agreements that expand and strengthen the companies’ long-term relationship and create new growth opportunities for both companies. The agreements include an amended...

New corporate name yet to be announced

LEUVEN, Belgium -- The combined Anheuser-Busch InBev and SABMiller will begin operating and trading on international stock exchanges as a single entity Oct. 11 if all goes as scheduled. The two companies, which announced intentions to merge in November, release a timetable of the remaining actions...

$2.5 million investment will help expand beverage on East Coast

Surprising trends strike beverages in midst of summer season

Newest promotion encourages consumers to sample the flavors of fall
Line extension based on recipe from the late 1800s
Product launch underscores partnership with gamer community

Inc. 5000 list highlights the beverage industry's biggest trends

POS advertising, limited-time packaging, coupons and advertising all part of season-long promotion