Beverage category news for the convenience store retail industry.

$2.5 million investment will help expand beverage on East Coast

BRANFORD, Conn. -- The Miami Bay Beverage Co. LLC has received a $2.5 million capital infusion from a syndicate of investors led by Vineyard Point Associates LLC. The capital will be used to accelerate the enhanced-water maker's performance, expand into new geographies and prepare the business for...

Newest promotion encourages consumers to sample the flavors of fall

WHITE PLAINS, N.Y. -- Strongbow Hard Apple Cider's fall promotion encourages legal-drinking-aged shoppers to add more flavor to their harvest season with Strongbow’s range of flavors. National TV spots, social-media support and interactive applications will deliver local tips to help consumers find...

Line extension based on recipe from the late 1800s

DETROIT -- The Stroh Brewery Co. expanded its beer offering with the return this week of Stroh’s Bohemian-style Pilsner. The new/old beer returned to the Stroh's stable Aug. 22, once again being brewed in Detroit, where the brewery was founded in 1850. “Stroh’s is Detroit,” said Dan McHugh, chief...

Product launch underscores partnership with gamer community

Inc. 5000 list highlights the beverage industry's biggest trends

POS advertising, limited-time packaging, coupons and advertising all part of season-long promotion
Limited-time packaging returns in time for fall, hunting season

MillerCoors' Tenth and Blake Beer Co. announced three significant acquisitions of brewers across the country in the past two months.

When should a retailer purposely ignore a major product trend?
State association launches petition drive, questions pending measure