Beverage category news for the convenience store retail industry.

Welcoming innovation, resetting the cooler and other ideas to drive beverage-customer traffic

Brought to you by Dr Pepper Snapple Group. The convenience-store channel continues to grow, but not without its obstacles. A couple of trends are working against this growth in driving shopping occasions. Cars are becoming more fuel-efficient, meaning shoppers can go longer between stops, and today...

Kuz to oversee marketing initiatives, drive channel distribution

PRESTON, Wash. -- Brian Kuz, an experienced beverage-brand builder, has joined Talking Rain Beverage Co., maker of Sparkling Ice, as chief marketing officer, reporting directly to Kevin Klock, president and CEO of Talking Rain. Kuz joins Talking Rain with more than 30 years of shaping brands,...

Here are three shots coming up the ranks that should be sold with alcohol beverages.

Holiday tastes rolling out to retail now

Here's a breakdown of what's been sold off to make the merger of the two largest beer brewers in the world possible.

Fees, limited supply make adding beer and wine a challenge
Brewer celebrates new presence in several markets
New research shows which brands get talked about the most and which are falling behind
Plan could add $1.44 to the cost of a 12-pack of soda, other drinks
Grand opening will feature food and coffee, plus beer at 29 degrees