Beverage category news for the convenience store retail industry.

Here’s a look at what consumers will be eating and drinking this Labor Day

ST. LOUIS -- Sixty-seven percent of Americans will host or attend a barbecue with family and friends this holiday weekend, a good percentage of them (72% of men and 52% of women) washing down those burgers, hot dogs and chips with a beer or two. Is your convenience store ready to keep them...

Line extension rolling out in coming weeks

PURCHASE, N.Y. -- PepsiCo will roll out a new organic Gatorade to "select" grocery, natural and convenience stores in coming weeks, according to a Bloomberg report. G Organic is already being sold in a some Kroger stores, with a broader rollout across more retail chains planned for the next few...

Boxing promotion will include on-demand deliveries

WHITE PLAINS, N.Y. -- Heineken USA will encourage sampling of its Tecate beer with pole toppers, price cards, base wraps and standees at retail locations as part of its renewed boxing campaign. It also will partner for on-demand deliveries on fight nights to bring the beer to consumers' door...

Five of the six CSD/energy-drink brands on list of most-valuable soft drinks saw their value decrease in the past year.

New agreements will grow brands in the U.S. and overseas
New corporate name yet to be announced
$2.5 million investment will help expand beverage on East Coast

Surprising trends strike beverages in midst of summer season

Newest promotion encourages consumers to sample the flavors of fall
Line extension based on recipe from the late 1800s