Product launch a major move forward for beverage category
CHICAGO -- PepsiCo’s Tropicana is joining the probiotic beverage crowd, essentially launching one of the most accessible entries in the beverage category yet in the United States. The juice maker this week announced the coming launch of Tropicana Essentials Probiotics. Tropicana Probiotics is made...
Line extension promotion takes on superserious sports advertising
GLENDALE, Calif. -- Nestle Nesquik officially launched its Protein Plus line extension with the release of a tongue-in-cheek ad campaign that riffs on the typically serious tone of sports advertising. Available in two flavors—chocolate and vanilla—Nesquik Protein Plus contains 23 grams of protein...
Company adds new package size, 'embraces' craft-coffee movement
BROOMFIELD, Colo. -- WhiteWave Foods officially rolled out its ready-to-drink cold-brew coffees Sept. 21 after introducing them to convenience-store retailers during Winsight's FARE Conference in Dallas in June. Stok Cold-Brew Coffee is a ready-to-drink coffee brewed at a cool temperature for a...
Bottled water accounted for 17% of total beverage volume globally in 2015
New product lineup illustrates growing focus on ‘still’ beverages
The McLane Co. National Trade Show served as a great introduction to new trends coming to market in packaged beverages. Here's a look at three trends that jumped out at CSP's editors.