Beverage category news for the convenience store retail industry.

Celebrity endorsements, holiday activations and a first effort to establish a brand identity loom large in four significant marketing campaigns launched by beverage...

Fan favorite moves from fountain to bottles

ATLANTA -- Coca-Cola Co. is turning the early promise of its Freestyle soda-fountain technology—allowing experimentation with flavors and monitoring customers' choices—into the packaged-beverage innovation of today with the launch of Sprite Cherry and Sprite Cherry Zero, coming to shelves this...

Targets premium-iced-tea market

Line extension promises bold sweet and spicy flavors

As James Quincey prepares to take over as CEO of the Coca-Cola Co., he promises carbonated soft drinks (CSDs) will remain a "key focus" for the company

Following a tough December, beverages sales bounced back a bit this past month

Now available in grocery, convenience stores, mass merchandisers and at participating Dunkin' Donuts restaurants

Technomic’s 2016 CSP Consumer Study unveils the retail categories that millennials are interested in more than any other generation

Which brands hit the mark and which fumbled? Plus, our choice for 'Beverage Ad of the Game'

Convenience-store retailers expect 'modest' growth