ST. LOUIS -- In a partnership with the National Parks Foundation, Budweiser beer has rolled out limited-edition patriotic packaging featuring the iconic silhouette of the Statue of Liberty.
The multi-million dollar partnership aims to raise awareness of national parks and the centennial milestone of the National Park Service coming in 2016.
Budweiser commissioned famed city streetscape and mobile photographer 13th Witness to unveil this packaging with compelling visual content that captures Budweiser’s spirit for the summer.
“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” said Brian Perkins, vice president, Budweiser. “And where better than in America’s national parks? It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging … as well as a pretty epic surprise concert this summer.”
Budweiser will bring monumental and surprising moments to the national parks through a summer music program that celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance, and inspire generations of national parks enthusiasts. To kick off the partnership, Budweiser launched a day of service in various parks throughout New York City on April 21, Earth Day, to unite a sense of duty and responsibility for a new America--made better.
“Budweiser is an American brand with a steadfast commitment to our nation,” said Dan Wenk, interim president of the National Park Foundation. “With their generous, multi-faceted support of our Find Your Park movement, we will ensure that these special places are loved and protected well beyond the next 100 years.”
Budweiser’s new Statue of Liberty summer packaging highlights the partnership with NPF and marks its commitment to protect our country’s beloved historical, cultural, natural and urban parks. The Lady Liberty packs will be available in 8-, 12-, 16- and 25-oz. cans and in a 16-oz. aluminum bottle.
Budweiser, an American-style lager, is produced by Anheuser-Busch Brewing Co., St. Louis.
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service.
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