ATLANTA -- Coca-Cola North America (CCNA) and Caribou Coffee have announced a national launch of a new line of premium ready-to-drink iced coffees beginning this month in Midwest and Southeast cities.
Specialty coffee purveyor Caribou Coffee has with 480 coffeehouses, including 39 licensed locations. The coffeehouses are located in 18 states and the District of Columbia, as well as in several venues outside the United States.
The new beverage will expand the reach of the Caribou Coffee tradition and bring the simple, everyday [image-nocss] values of the Caribou coffeehouse experience to a broader national audience, said Michael Coles, chairman and CEO of Minneapolis-based Caribou Coffee. Our partnership with [CCNA] will extend our great premium coffee taste experience into the ready-to-drink category and allow us to take advantage of the world-class Coca-Cola distribution system.
Caribou Iced Coffee will be available in three flavors: Regular, Espresso and Vanilla. It will be packaged in a 12-oz. reclosable Alumi-Tek aluminum bottle from Ball Corp. The suggested retail price will be at parity with the category in leading convenience stores and other retail outlets initially in Minneapolis, Chicago, Atlanta, Cincinnati, Columbus, Detroit and Kansas City, and will be available in Caribou Coffee retail outlets in coming months.
The Caribou Iced Coffee launch will be supported with sampling, in-store merchandising and print and radio marketing.
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