ATLANTA -- The Coca-Cola Co. has appointed Joseph V. Tripodi to the position of chief marketing and commercial officer, reporting to president and COO Muhtar Kent.
Most recently, Tripodi was the senior vice president and chief marketing officer for Allstate Insurance Co., where he was responsible for the structure, strategy and execution of all of its marketing efforts.
In his role with Coca-Cola, Tripodi will lead a new function consisting of the combination of the company's global marketing and commercial organizations. In addition [image-nocss] to overseeing all aspects of marketing, he will be responsible for coordinating and leading the company's strategic direction in commercial leadership.
Joe brings 25 years of diverse global marketing and business experience and leadership to The Coca-Cola Co., much of it spent working for some well-known consumer brands in regions all over the world, said Kent. In his new role, he will help us integrate two important functionsmarketing and commercial leadershipthat, once aligned, can help move the business the quickest and furthest. We believe that enhancing the focus of our global marketing team and processes on our customerswho are the direct pipeline to consumers, all the way to point of purchasewill strengthen our entire business.
Prior to joining Allstate in 2003, Tripodi was chief marketing officer for The Bank of New York. He served as chief marketing officer for Seagram Spirits & Wine Group from 1999 to 2002. From 1989 to 1998, he was the executive vice president for global marketing, products and services for MasterCard International, where among other achievements he was a chief architect of the Priceless campaign. Previously, Joe spent seven years with the Mobil Oil Corp., where he gained considerable international experience in roles of increasing responsibility in planning, marketing, business development and operations in New York, Paris, Hong Kong and Guam.
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