Company to Launch First Self-Chilling Beverage

Technology cools West Coast Chill Pure Energy Drink 30 degrees "in minutes"

IRVINE, Calif. -- Joseph Co. International will launch what it said is the world's first self-chilling beverage can through licensing under the brand name "West Coast Chill." Consumer can now enjoy a West Coast Chill without the use of ice or refrigeration.

West Coast Chill Pure Energy Drink is made from natural ingredients and contains no sugar, no caffeine and no artificial colors or flavors.

According to the company, this beverage features the U.S. Environmental Protection Agency (EPA) Stratospheric Award-winning Microcool technology, developed, patented and licensed by Joseph Co. International. It is eco-friendly, using CO2 reclaimed from the atmosphere, and activated carbon from a renewable vegetable source.

An activation button on the can allows the beverage to drop 30 degrees within minutes, the company said.

"The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink," said Joseph Co. International CEO Mitchell J. Joseph.

Part of West Coast Chill Inc.'s "greening efforts" will include recycle bins specially made to recapture the cans for reuse in an effort to reduce their carbon footprint.

West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012. It will be available initially in certain selected convenience stores in Southern California and Las Vegas. The company did not name the chains.