BOCA RATON, Fla. -- DNA Beverage Corp., makers of DNA Energy Drink, the new and great tasting favorite of action sports enthusiasts and their fans, today announced the promotion of industry veteran Russ Rickon to national vice president of sales. The promotion comes less than one year since joining the company. Rickon replaces John Duva.
Darren Marks, president of DNA, said, "From day one, Russ has demonstrated the kind of leadership qualities that are necessary to take DNA to the next level and make it a serious contender in the functional drink category."
He added, "[image-nocss] Whether utilizing his spotless reputation within the industry to obtain corporate accounts like Circle K, Walgreens and 7-Eleven or rolling up his sleeves and working hand-in-hand with our ground troops to develop street programs that fit today's economy, Russ has more than proven his worth and earned our extreme confidence in naming him vice president of national sales. The decision to charge Russ with the enormous responsibility of growing sales was made easier by his steadfast determination and belief in his methods that have proven successful."
DNA Energy Drink is a product of Boca Raton, Fla.-based DNA Beverage and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is formulated to taps into the body's seven energy sources to maximize energy and improve awareness. DNA Energy Drink comes in 16-oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.
True to its actions sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA energy Drink can also be found in other action sports such as surfing, BMX, wakeboarding and skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its 53-foot DNA-branded semi-trailer is a regular at events all over the country and regularly supports its retailers and distributors.
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