PURCHASE, N.Y. -- PepsiCo will roll out a new organic Gatorade to "select" grocery, natural and convenience stores in coming weeks, according to a Bloomberg report.
G Organic is already being sold in a some Kroger stores, with a broader rollout across more retail chains planned for the next few weeks.
“We heard pretty loud through the locker rooms, through our work with nutritionists, that there is an interest and a desire among athletes to go organic,” Brett O’Brien, Gatorade’s senior vice president and general manager, told Bloomberg. “Somewhere around 10% to 12% of athletes are saying they’re interested in purchasing organic products.”
The suggested retail price for the 16.9-ounce drink is $1.60 per bottle, compared to $1.19 for regular Gatorade. Gatorade already claims about 70% of the sports-drink market.
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