PAWNEE CITY, Neb. -- A microbrewery has launched a beer for one of America's most recognizable rednecks, Larry the Cable Guy, said the Associated Press. Git-R-Done beer, named for the comedian's famous catchphrase, has been launched by SchillingBridge Winery & MicroBrewery in Pawnee City, Neb., the small town where the 44-year-old comedian grew up.
"We wanted something that's very flavorful and easy to drink," said Mike Schilling, who runs the small family-owned winery with his wife.
Schilling is confident the beer will appeal [image-nocss] to the fan base of a man who has made millions on bathroom humor and a country accent. "Rednecks love quality, too," Schilling said.
They proposed the new beer to the comedian, whose real name is Dan Whitney, in 2005. Sharon Schilling said Whitney came to the winery in July 2005 to accept the offer, wearing a pair of shorts and a sleeveless camouflage shirt. He said he was dressed up because it was his wedding day, which was confirmed by his bride. "He said, 'Let's git-r-done,"' she said. "He made it sound so simple."
The beer will be brewed from an Omaha brewery about 100 miles north of Pawnee City while SchillingBridge expands to add new brewing equipment.
The Schillings said they and Whitney made the deal hoping the new brew will bring more people to the town of 1,000 residents. "I know it sounds sappy, but that's the truth," Sharon Schilling said. "We love living in a small town, and we want it to continue to exist."
Larry the Cable Guy has become popular through films, TV and a standup tour. His latest movie, Delta Farce, was released in May.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.