WHITE PLAINS, N.Y. -- Leading beer importer Heineken USA Inc. has appointed Colin Westcott-Pitt as vice president of marketing for Heineken, effective immediately. In his new role, Westcott-Pitt will lead marketing for the flagship Heineken brand in the United States, providing direction and leadership to support the company's brand strategy and the execution of multicultural events and sponsorship programs.
"As we continue to invest in our core Heineken brand, I'm pleased to congratulate Colin on his new role," said Lesya Lysyj, chief marketing officer at Heineken USA. "Over the past three years, Colin has demonstrated a stellar combination of experience in marketing the upscale Heineken portfolio, as well as a proven ability to implement and execute on highly successful campaigns."
Most recently, Westcott-Pitt served as vice president of marketing for Dos Equis, Amstel Light and Newcastle Brown Ale. Under his leadership, the Dos Equis brand continued its double-digit growth through the "Most Interesting Man in the World" campaign.
Westcott-Pitt also led the launch of campaigns for both Newcastle and Amstel Light, such as the Newcastle Limited Editions and the "No Bollocks" campaign.
Based in White Plains, N.Y. Heineken USA is a subsidiary of Heineken International BV, Amsterdam. Brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive U.S. importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.
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