Commenting on the appointment, John Nicolson, Heineken's regional president for the Americas, said, "I am delighted to have someone of Dolf's vitality, leadership capability and commercial experience to lead our U.S. business. His track record of growing brands and developing people [image-nocss] across both mature and developing markets is outstanding. During his time with Bralima, in a highly complex operating environment, the company has become one of the fastest growing businesses within the Heineken group."
He added, "I believe that Dolf's leadership coupled with the strength of the existing management team, brand portfolio and distributor network will be a powerful and successful combination."
Said van den Brink, "This is a unique and significant opportunity. I am genuinely excited to be joining a business that has such excellent employees and experienced, committed business partners. My highest priority will be to engage with all our stakeholders so that together, and at significant pace, we can fulfill our mission to continue building dynamic, relevant brands for our consumers."
White Plains, N.Y.-based Heineken USA, a major beer importer, is a subsidiary of Heineken International BV. Brands imported into the U.S. include Heineken Lager, Heineken Light Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.
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