All Pump & Pantry customers 40 and under will be asked for identification when purchasing alcohol. If any sales associate fails to ask a customer for identification, and the customer is between 21 and 41 years of age, the [image-nocss] customer will receive a $5 Bosselman Gift Card for a future purchase, reported The Chadron Record.
The company will also make a donation to MADD Nebraska based on all nonalcohol related sales from Memorial Day weekend.
The Bosselman companies, based in Grand Island, Neb., include 41 Pump & Pantry convenience stores as well as travel centers, restaurants, motels, fuel and propane delivery, condominiums and farming, with operations in seven states.
Separately, at a press conference held at a Kangaroo Express store in Gainesville, Fla., The Pantry Inc., Anheuser-Busch and local beer distributors launched the "We I.D." campaign to help fight underage drinking and prevent sales to minors in The Pantry's 448 stores in Florida. The program, first announced earlier this month, builds upon current efforts by the retailer to restrict underage alcohol sales through enhanced employee training and various point-of-sale reminders throughout stores.
The announcement is part of a larger effort by The Pantry to implement the We I.D. program in each of its 1,650 stores across the Southeast.
"Our customers and the community come first at The Pantry," said Brad Williams, The Pantry's senior vice president of field operations. "By working together with Anheuser-Busch and its local distributors to further train our employees and provide them with I.D.-checking materials, we help protect teens and make the community safer."
We I.D. is A-B's comprehensive underage-drinking prevention program used by retailers to remind customers who purchase alcohol beverages that they will be asked to show valid identification. Program elements include We I.D. posters and signage on coolers, driver's license guides to help employees verify I.D.s and clocks that also show the date of legal age required to purchase alcohol beverages. A key component of the program is the enhanced training The Pantry employees receive via instructional videos and on-site reference materials concerning checking and verifying valid I.D.s.
"We're proud to support The Pantry with its ongoing commitment to abide by the law and help keep our communities safe," said Carol Clark, A-B's vice president of corporate social responsibility. "This We I.D. effort complements and reinforces the progress that's been made in preventing underage drinking among Florida's youth."
The 30 Anheuser-Busch distributors in Florida are supporting the We I.D. program with The Pantry.
Headquartered in Sanford, N.C., The Pantry is the leading independently operated convenience store chain in the Southeastern United States and one of the largest independently operated convenience store chains in the country, with revenues for fiscal 2008 of approximately $9 billion. As of April 23, 2009, the company operated 1,650 stores in 11 states under brands including Kangaroo Express, its primary operating banner.
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