Beverages

Inspiration or. . .?

Jones bottles dirt, perspiration sodas for Seattle Seahawks

SEATTLE -- Jones Soda Co. invested some sweat equity into its new limited-edition Seahawks Collector Pack of five new football-inspired flavors: Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet Victory Soda.

Throughout their career, the average NFL player will spend two years of their life in the gym, eat three pounds of dirt and perspire 10,000 gallons of sweat. These players must withstand incredibly tough conditions to be ready for every game, which is why we thought we'd bring the fans the full experience in a bottle, [image-nocss] said Peter van Stolk, president and CEO of Seattle-based Jones Soda.

The Seahawks Collector Pack was available in select stores through the Jones Soda distributor network the week of September 30. Each pack retailed at $19.99.

Clare Bowles, a spokesperson for the company, told the Associated Press that the four flavors are pretty lifelike.

She added, Perspiration Soda is kind of salty tasting, with a slightly higher sodium content than the average soda, with a smooth, stinky football sock finish. A sip of Sports Cream Soda conjures up the experience of rubbing ointment into an aching muscle, while Natural Field Turf Soda is like playing tackle football, and you get tackled really hard, you're down on the ground and you get a little bit of the grass in your teeth. The only sweet soda of the bunch, Sweet Victory, has a berry flavor.

In addition to the Seahawks Collector Pack, Jones Sodathe official soda of the teamwill also be releasing its Pure Cane Cola, Sugar-free Cola and Lemon Lime Soda in Seahawks-themed 12-pack can fridge packs, featuring seven Seahawks-related photos per box. Athletes featured on the packs include Matt Hasselbeck, Deion Branch and Walter Jones. These limited editions will be sold in select retailers throughout the Northwest beginning October 1.

Jones Soda manufactures its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells it through its distribution network in select markets across North America.

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