Hiland beer varieties (Ice, Light and Lager) are available at $6.99 for a 12-pack. As an added value for customers, Hiland Light is offered in a 20-pack for $9.99. Hiland Light is only 97 calories per serving. The Hiland Reserve ([image-nocss] Malt Liquor) beer is available in a 24-oz. single serve can.
"Kum & Go listens carefully to our customers and works hard to meet their evolving needs. For instance, we know our customers continually seek high-quality products at a great price. That's one reason why we're excited to add Hiland beer to our growing family of Hiland products. It reaffirms our company's unwavering commitment to our customers," said Krause.
Hiland beer is made with the Midwestern customer in mind, Krause added. It is brewed with traditional ingredients from America's heartland and contains no preservatives. In addition, Hiland beer is brewed by the Minhas Brewery in Monroe, Wis., the second oldest brewery in the United States.
This month, Kum & Go customers will be able to experience Hiland beer in select stores. In fact, Melissa Billman, director of private-label development for Kum & Go, said that she believes people will become big fans of this new beer after attending these special tastings. "During October, we're hosting Hiland beer tastings in select Kum & Go stores. It's a wonderful opportunity for our customers to experience this American-made beer and truly enjoy the great flavors of the Midwest," she said.
During the first three weeks of October, Hiland beer tastings will take place in select stores around Iowa, while tastings during the last two weeks will be held in all three states: Missouri, Nebraska and Iowa. All Hiland beer tasting times and locations can be found on www.hilandbeer.com.
Kum & Go offers a variety of private-label products under the rapidly growing Hiland brand. In the past 18 months, it has added 10 private-label lines to Kum & Go stores. New privat- label products will be developed on a regular basis in order to meet the demand of Kum & Go customers.
In April, Dallas-based 7-Eleven Inc. introduced Game Day, a new store-brand premium lager beeravailable in two varietiesLight and Iceand two package sizes24-oz. singles and a 12-pack of 12-oz. cans. (Click here for previous CSP Daily News coiverage.)In addition to a wide selection of products, Kum & Go provides customers a proprietary mix of products under the Hiland brand name. Other proprietary product offerings include Java Ridge Premium Coffee, Napa Creek and Sea Ridge wines, Go Fresh Market sandwiches and Nuclear energy drinks.
West Des Moines, Iowa-based Kum & Go has more than 435 convenience stores in 11 states.
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