"We are thrilled to hand this [image-nocss] Harley Davidson Sportster over to Mr. Nolan. This promotion was a perfect opportunity for us to work Xyience and reward a loyal customer and Xenergy drinker," said Meggan Kring, director of communications. "We look forward to more fun giveaways with our customers."
While no purchase was necessary to enter the contest, sales of Xenergy at participating Kum & Go locations quadrupled during the promotion, the energy drink company said.
"I've always wanted to own a Harley-Davidson," said Nolan. The bike features a rubber-mounted 883cc Evolution engine, the lowest suspension in its lin; a chrome staggered shorty exhaust; front and full rear fenders; a low, classic solo seat; and stainless-steel wide classic handlebars.
Csaba Reider, CEO and president of Las Vegas-based Xyience, said, "Xyience is committed to working with retailers like Kum & Go to develop a unique shopping experience that results in a greater connection between the consumer and both of our brands."
Xenergy has zero calories and is a sugar-free drink fortified with vitamins. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak'd. Xenergy is available in retail stores throughout the United States and Canada.
West Des Moines, Iowa-based Kum & Go has more than 400 convenience stores in 12 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Wyoming and Wisconsin). In addition to a wide selection of products, Kum & Go provides customers a proprietary mix of products under the Hiland brand name. Other proprietary product offerings include Java Ridge Premium Coffee, Napa Creek and Sea Ridge wines, Go Fresh Market sandwiches, Nuclear energy drinks and Nutri2O nutraceutical waters.
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