Beverages

Leading Brands Appoints TNT Marketing

Broker to represent beverage company

ARLINGTON, Texas -- TNT Marketing has been selected by Leading Brands Inc. to help market three of its brandsTrueBlue Blueberry Juice, STOKED Energy Drinks and INFINITE Health Waterto convenience stores nationally.

TrueBlue harnesses the power of blueberries, which are not only high in antioxidants, but also have been found to reduce cholesterol and improve eyesight and brain function, the company said. A 16-oz. serving of TrueBlue contains as much juice as a full serving of fresh blueberries. Available flavors are Blueberry, Blueberry/Blackberry, Blueberry/[image-nocss] Cranberry and Blueberry/Pomegranate.

STOKED Energy Drinks are formulated with ingredients designed to give the consumer a boost of energy. STOKED Energy Drinks contain no high-fructose corn syrup and are available in six flavors: Original, Sugar Free, Dragonberry, Tropical Orange Juiced, Wind Chill and After Burn.

INFINITE Health Water, a vitamin and mineral supplement, is an alternative to plain water. All of the four flavored optionsLemon Green Tea, Strawberry Mangosteen, Orange Cranberry and Blueberry Pomegranatedeliver vitamins, minerals, calcium and soy with 50 calories.

Leading Brands said it is North America's only fully integrated premium beverage company. It creates, designs, bottles, distributes and markets its own proprietary premium beverage brands such as TrueBlue Blueberry Juice, LiteBlue Blueberry Juice, STOKED Energy Drinks, INFINITE Health Water and Caesar's Cocktails via its Integrated Distribution System (IDS), which involves the company finding the best and most cost-effective route to market. The company strives to use the best natural ingredients.

Arlington, Texas-based TNT Marketing is a sales and marketing organization in the convenience store industry. It represents many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Playtex, Procter & Gamble (Duracell/Gillette), and Trojan are among the category-leading brands in the TNT Marketing portfolio. Its c-storologists maintain established partnerships with c-store wholesalers and retailers nationwide.

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