VANCOUVER, B.C. -- Leading Brands Inc. has announced several developments with its branded beverage business.
TrueBlue Blueberry Juice in 16-oz single serve size is being distributed in all major markets of California and Washington and will be shipped to 7-Eleven stores across the United States by the end of this month. This two-pronged distribution strategy of 64 oz. in grocery and 16 oz. in convenience and foodservice has proven very successful in Canada, said the company.
The company has focused its initial distribution efforts [image-nocss] for the new Stoked Energy Drinks on the independent convenience trade to build brand recognition. Stoked drinks have just been listed in the two largest convenience store chains in Canada, with collectively more than 1,500 stores, the company said
Stoked Energy Drinks are now being distributed in every major market in California and throughout Washington. Once distribution is well established in the West, the company will focus on the Northeast and Upper Midwest together with listing efforts at national convenience chains.
Also, Caesar's Cocktails is now listed in Florida, Texas and the Rocky Mountain states where the focus is on the rapidly growing Hispanic community.
And Infinite Health Water is now being distributed in Los Angeles and Washington.
Vancouver, B.C.-based Leading Brands creates, designs, bottles, distributes and markets its own proprietary premium beverage brands such as TrueBlue Blueberry Juice, LiteBlue Blueberry Juice, Trek Natural Sports Drinks, Nitro Energy Drinks, Stoked Energy Drinks, Infinite Health Water and Caesar's Cocktails via its integrated distribution system (IDS).
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