Maverik stores will initially carry four of Kronik's most popular flavors: Blue Citrus, Blue Citrus Low-Carb, Vengence and Vengence Low-Carb. The chain will consider adding the remaining two flavors [image-nocss] in the Kronik lineup when they become available. The new Entourage and Splenda-sweetened Entourage Low-Carb are the most recent additions to the Kronik Energy lineup of Unrelenting energy drinks, and will be introduced to distributors, retailers and consumers in April.
KroniCo's vice president of sales Chris Wickson said that expanding distribution through its new agreement with Maverik represents a milestone for the company. "We believe Kronik Energy will be a very strong player in the highly competitive energy segment. If we just keep doing what we've been doing, Kronik should really move off the shelves in Utah, Nevada and Arizona stores where we already have identified consumer demand."
He added, "We view Maverik's decision to introduce Kronik Energy Drinks in their stores as a validation of our products' quality and appeal."
Headquartered in Phoenix, the Kronik Energy brand was created in 2003.
North Salt Lake City, Utah-based Maverik has about 200 locations throughout Arizona, Colorado, Idaho, Montana, Nevada, Utah and Wyoming.
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