MILWAUKEE -- Miller High Life has launched Miller High Life Extras, a loyalty program that will reward consumers who are "living the high life" with exclusive, limited-edition merchandise, ranging from an official Miller High Life delivery shirt to a branded fire pit.
Miller High Life Extras is a points-based loyalty program that allows consumers to earn reward points by purchasing specially marked 12-pack bottles and 12-pack, 24-pack and 30-pack cans of Miller High Life and 12-pack bottles and 30-pack cans of Miller High Life Light. Each bottle or can in eligible packaging will be worth 10 [image-nocss] points, making it simple for consumers to earn points toward High Life gear.
"Miller High Life fans are among the most loyal, common-sense beer drinkers in the country and the Extras program is our way of rewarding their loyalty," said Kevin Oglesby, senior brand manager for Miller High Life.
Consumers earning reward points can create an account and upload point codes at http://www.millerhighlife.com/, where they will be able to track points and view and order exclusive limited-edition merchandise. Miller High Life Extras account members also can send e-cards to friends who are not already participating in the program and invite them to enroll. For each referred person who enrolls and participates, the referring consumer will receive 10 points.
Current gear offerings include a men's T-shirt, a women's T-shirt, boxer shorts, a hooded sweatshirt, a baseball cap, an official Miller High Life delivery shirt, a duffle bag, key chains and a fire pit. Point values for the rewards, which will be refreshed throughout the year, range from 60 points for High Life-themed screen savers to 31,000 for the fire pit, so consumers have the opportunity to redeem points following their first purchase.
Membership in the High Life Extras loyalty program is open to individuals who are legal residents of the United States, excluding residents of Arkansas, California, Connecticut, Hawaii, Indiana, Kentucky, New Jersey, Virginia and West Virginia, who are at least 21 years of age as of the date of enrollment. Consumers can collect and redeem High Life Extras points through Feb. 28, 2009.
Milwaukee-based Miller Brewing Co. brews Miller Genuine Draft, Miller High Life, Miller Chill, Foster's, Milwaukee's Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a nonalcohol brew. It imports Peroni Nastro Azzurro, Pilsner Urquell and Tyskie and offers the Sparks line of caffeinated alcohol beverages, as well as regional craft brews from the Jacob Leinenkugel Brewing Co. and the Blitz-Weinhard Brewing Co. Miller is a wholly owned subsidiary of SABMiller PLC.
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