"Over the years, we've had fantastic success with limited-time regular Mountain Dew flavored line extensions," said Marisol Tamaro, director of marketing, Mountain Dew. "It felt like the right time to offer the same opportunity [image-nocss] to Diet Dew fans. Even though we developed this unique flavor combination with them in mind, we think anyone who enjoys Mountain Dew will think UltraViolet is the perfect summer treat."
Prior to its August launch, Diet Mountain Dew UltraViolet received high scores in consumer testing, ranking as one of the best-tasting diet carbonated soft drinks ever for Pepsi-Cola North America Beverages, according to the company.
Diet Mountain Dew UltraViolet will be available nationwide for 12 weeks beginning Monday, Aug. 10. The product will be supported with a full slate of TV and radio advertising developed by BBDO NY.
Mountain Dew is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages. PCNAB is a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales.
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