NEW YORK -- New York Coffee Co. has entered into a relationship with Creative Marketing Concepts for national representation into the convenience store market. New York Coffee has taken a health-and-nutrition approach to refrigerated, ready-to-drink (RTD) coffee beverages with the introduction of Iced 'Spresso, which the company said is the first product in the category with no sugar added and the lowest calorie count.
"The selection of a national broker partner is a pivotal decision for us," said Keith Chamish, president of New York Coffee. "We chose [image-nocss] Creative Marketing Concepts based on their experience and proven record of success with a wide range of products in the convenience store market."
Creative Marketing Concepts will serve as the national master broker for Iced 'Spresso for convenience retailing, using its network of field brokers to present and sell the line into both retailers and distributors at the local, regional and national levels.
Iced 'Spresso ultra light latte has been shown in independent studies to be healthier than competing products based on caloric content while receiving high marks in customer satisfaction surveys. It is designed to offer afull-bodied, low-calorie "indulgence without the guilt" latte alternative to the sugar-laden, higher-calorie offerings from the dominant companies in the iced coffee arena, according to New York Coffee.
"Consumers now regard these beverages as standalone drinks or as snack beverages, thus creating a new category unto itself. A segment that didn't really exist just a few years ago has quickly become the target of some of the industry's largest players," Chamish said. "The key for retailers will be to offer innovative drinks that meet coffee consumers' demanding taste and lifestyles. Iced 'Spresso adds a health dimension to that equation."
Iced 'Spresso is currently available online at www.icedspresso.com/shop and at retail outlets including Foodtown, Shoprite and 7-Eleven stores on the East Coast. The growth of Iced 'Spresso recently achieved two important milestones, surpassing 3,000 points of sale with distribution throughout the Eastern Seaboard. The company is also implementing a network of branded Iced 'Spresso vending machines.
New York Coffee Company is headquartered in New York City and is the first company, it said, to offer a refrigerated, ready-to-drink coffee latte with fewer than 100 calories per 9.5-oz serving. The Iced 'Spresso line includes Ultra Lite Espresso Latte, Caramel Dulce De Leche, American Vanilla and Mocha Mudslide. The company has secured sales through regional and national supermarket and c-store chains.
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