PURCHASE, N.Y.--PepsiCo Inc. has appointed Jill Beraud to the newly created position of chief marketing officer, reporting to Indra Nooyi, PepsiCo chairman and CEO. Beraud comes to PepsiCo after spending the past 13 years at Limited Brands, where she was most recently chief marketing officer of Victoria's Secret.
At PepsiCo, Beraud will be responsible for developing global marketing strategies for PepsiCo's vast portfolio of brands to drive long-term growth and innovation. Her responsibilities will include uncovering consumer insights through the most current approaches [image-nocss] to give the company's brands a jump on the latest consumer trends; providing leadership in determining the style and functionality of packaging based on consumer needs; further developing the capabilities of PepsiCo's marketing organization; coordinating marketing efforts across agencies; and working closely with functional leads in research and development, finance, sales, operations and the company's business sectors.
"We have some of the world's strongest brands and some of the world's greatest marketers, but never have we integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise," said Nooyi. "Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing. Her experience overseeing the entire Limited Brands portfolio as well as her consumer goods background will enable us to integrate our brand marketing efforts and stay ahead of macro consumer trends with a deeper level of sophistication."
Prior to her role as chief marketing officer of Victoria's Secret, Beraud was executive vice president and COO of marketing for Limited Brands' portfolio including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria's Secret. There, she implemented an integrated marketing strategy which tripled store performance and reversed earlier traffic declines for Bath & Body Works. She also redefined the Express brand positioning and executed a fashion launch strategy contributing to 4% growth during the holiday season after two straight years of declines.
Before her time at Limited Brands, Beraud worked in licensed products, advertising and management and consulting. She also spent five years in brand management at Procter & Gamble early in her career.
PepsiCo is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods.
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