Beverages

Plaid Pantry, Other Retailers Add Jolt Energy

Four new retailers, five new distributors pick up beverage
ROCHESTER, N.Y. -- Efforts to expand Jolt's distribution into new regions and markets have moved ahead, with the addition of five new distributors and new key retail accounts covering the Northwest, the beverage company said.

Jolt Energy has added four key retailers:
Plaid Pantry Inc., Beaverton, Ore., a 100-store convenience chain with locations ranging from Salem, Ore., to Seattle. US Markets with 25 stores in Oregon. Ross with 12 stores in Oregon. CK (Ray's Foods) with 34 stores in Oregon. And Jolt Energy has announced new affiliations with:
Vango [image-nocss] Distributing in Kent, Wash. Raging River, which serves the greater Seattle area. General Distributors, which covers most of Oregon. H & M in Twin Falls, Idaho. DBI Beverage in Ukiah, Calif. "Jolt Energy sales in the Northwest are at an all time high. These partnerships have provided Jolt with new shelf space and new opportunities to continue our national expansion. It is still Early, and we are looking forward to gaining more retailers with the help of our new distributors" said Rochester, N.Y.-based Wet Planet Beverages vice president of sales Jeff Platt.

Helping drive this increased momentum is the excitement around Jolt's recent launch of a resealable 16-oz. cap can package, it said. Having already secured a foothold in the
super size category with its 23.5-oz. cap can, the new 16oz package allows Jolt to directly
compete in the category's largest and fastest growing consumer package format.

Jolt energy drinks contain taurine, B vitamins, ginseng, guarana and caffeine. Flavors include Blue Raspberry, Power Cola, Cherry Bomb, Orange Blast, Wilde Grape, Passion Fruit and Ultra: Sugar Free.

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