WHITE PLAINS, N.Y. -- Heineken USA's Five Points division is giving its recent rebuilding of Red Stripe beer a boost this fall with a getaway promotion that will take a winning consumer to Jamaica.
Red Stripe, the pale lager from Jamaica, is inviting legal-aged consumers to choose Red Stripe for a shot at a spring-break getaway to the brand’s island home, where they can enjoy the carefree spirit that Jamaica offers all year round.
Red Stripe’s Skip the Winter, Fly Away for Spring Break national sweepstakes program kicked off at retail and on-premise in October.
To promote the program, custom designed point-of-sale materials announcing the national sweepstakes will encourage consumers to enter to win the spring-break trip to Jamaica. Consumers can enter by going to linkto.us/RedStripeVacation and following the instructions. In addition to a chance at the grand-prize trip to Jamaica, consumers can win one of more than 2,000 prizes, including T-shirts, hats, coolers and sun shelters. The grand-prize trip to Jamaica will include flight, hotel, transportation and Jamaican excursion for the winner and a guest.
“Red Stripe is an iconic brand that wholly embodies the spirit of Jamaica and has captivated the hearts and minds of consumers across generations,” noted Andrew Anguin, marketing manager of Caribbean Imports for Five Points Trading Co., White Plains, N.Y. “We are excited to provide our fans with the chance to fly away to Jamaica and experience our spirit and culture firsthand while offering our retail and on-premise partners a program that will keep their customers engaged and help drive incremental sales of Red Stripe beer.”
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.