ARLINGTON, Texas & BEVERLY HILLS, Calif. -- TNT Marketing Inc., a national convenience store broker, has signed an agreement with Play Beverages LLC to market its Playboy Energy Drinks to the c-store industry. Under the terms of the agreement, TNT will market the new Playboy-branded product line to c-stores from coast to coast.
Robert Nistico, president of Play Beverages, said that TNT's launch will begin later this month and be sourced through convenience wholesalers/distributors, to which Playboy Energy Drinks will be shipped.
Manufactured by CirTran Beverage [image-nocss] Corp., Playboy Energy Drink is available in regular and sugar free, and in 8.4-oz. and 16-oz. sizes.
"The Playboy brand has energized the globe for more than half a century, reaching more than 100 million consumers annually," said Kennith Fries, TNT president. "Playboy as become one of the top five most recognized brands in the world, and is relevant to both genders and multiple demographics. Now, consumers can experience the Playboy brand in a great-tasting ultrapremium energy drink from CirTran and Play Beverages brought to convenience stores nationally by TNT."
Iehab Hawatmeh, president of CirTran Beverage, the exclusive manufacturer and distributor of Playboy Energy Drink, said the product "has tested very well in the same demographic markets where Playboy has built incredible name recognition. Our test marketing and initial rollout late last year showed great potential. Now we believe that this potential will be fulfilled at convenience stores."
TNT is staffed by a team of "C-storologists" who are experts in c-stores and who establish and maintain partnerships with c-store wholesalers nationwide.
Based in Arlington Texas, TNT Marketing is a leading sales and marketing organization in the c-store industry, representing many recognized consumer products in top c-store categories including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Procter & Gamble (Duracell/Gillette) and Trojan are among the category-leading brands in the TNT Marketing portfolio.
Beverly Hills, Calif.-based Play Beverages LLC, a licensee of Playboy Enterprises International Inc., in conjunction with CirTran Beverage Corp., a wholly owned subsidiary of CirTran Corp., is responsible for the manufacturing and distribution of Playboy Energy Drink. Launched in September 2007, the branded beverage is available through retail outlets, catalogs and online, among other distribution channels.
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