After it was first poured, Dr Pepper gained such widespread consumer favor that other soda fountain operators began buying the syrup from the Old Corner Drug Store. In 1904, Dr Pepper made its nationwide debut when it was introduced to almost 20 million [image-nocss] people attending the World's Fair Exposition in St. Louis. Now, 125 years later, legions of passionate fans enjoy the 23 flavors of Dr Pepper's unique taste.
"Dr Pepper has an unrivaled taste and a maverick spirit," said Tony Jacobs, vice president of marketing for Dr Pepper.
"Starting out 125 years ago as a regional drink, Dr Pepper has expanded into a revered national brand by connecting with consumers because of its unique taste and the brand's dedication to making emotional connections with its consumers," said Tony Jacobs, vice president of marketing for Dr Pepper.
This past week, Dr Pepper Snapple Group management celebrated its marquee brand's birthday by ringing the closing bell at the New York Stock Exchange. Throughout this year, Dr Pepper will launch a wide range of activities to share the celebration of 125 years with the consumers.
Dr Pepper will advertise Dr Pepper Cherry during Super Bowl XLIV on Sunday, Feb. 7, with a new spot featuring "Doctor Love" Gene Simmons joined by Paul Stanley and their KISS band mates. Plans include downloadable content for consumers on DrPepper.com, as well as engaging with fans via Facebook and Twitter.
Diet Dr Pepper was introduced to consumers in 1963, and the brand has followed with both permanent and "limited edition" offerings. Most recently, the brand introduced Dr Pepper Cherry with great success.
Dr Pepper grew U.S. volume an average 4% per year over the last 20 years. As a result, Dr Pepper is currently the fourth best-selling soft-drink brand in the United States.
"We always try to connect with our consumers in a meaningful way, so we're thrilled to celebrate our 125th birthday with our fans all year long," said Jacobs.
Dr Pepper, a brand of Dr Pepper Snapple Group, Plano, Texas, is the oldest major soft drink in the United States. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties.
Click herefor a slideshow retrospective of Dr Pepper's history.
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