APOPKA, Fla. -- Coca-Cola Co.'s Simply Beverages is expanding its line of all-natural juices and juice drinks with two new flavors. Simply Peach and Simply Lemonade with Strawberry will be available nationwide starting this month.
The new flavors are all-natural and non-GMO, with no added preservatives, colors or artificial flavors.
“Simply Peach and Simply Lemonade with Strawberry are exciting new additions to our beverage lineup, at a time when consumers are seeking out new flavors,” said Kelly Marx, Simply brand director. “As the largest and fastest growing chilled juice brand in the market today, we are always looking to meet and exceed customer’s expectations with product and flavor innovation.”
These new Simply flavors will be available in multiserve 59-ounce carafes bottles, and Simply Peach will also be offered in a single-serve 11.5-ounce package. Like all Simply beverages, these options feature PlantBottle packaging, 100% recyclable plastic bottles made from up to 30% plant-based material.
The launch will be supported with national coupon activity, in-store POS and social media.
Apopka, Fla.-based Simply Beverages' portfolio includes 20 different flavors and varieties available at retailers nationwide.
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