Joseph Gisondi, vice president of national retail sales of Skinny Nutritional, said, "We are proud to be partnered with all 180 Wilson Farms neighborhood food stores. Wilson Farms has been providing their customers with quality foods and service for over 40 years. We [image-nocss] believe Skinny Water will continue this trend as we offer Wilson Farms' consumers our premium Zero Calorie, Zero Sugar and Zero Sodium Enhanced Water. We are looking forward to a long lasting relationship that will benefit the region and encourage people to live a Healthy Life Style."
Skinny Water and Wilson Farms plan on building and cultivating their relationship, as well as brand awareness, through various advertising mediums. This includes ad sales, displays, sampling events and joint promotions.
The Skinny Water lineup features six flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Detox), and Orange Cranberry Tangerine (Wake Up).
Every bottle of Skinny Water has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, sodium, no preservatives, with all natural colors and flavors.
Skinny Nutritional also expects to launch additional branded products, including Skinny Sport, and other Skinny branded beverages, it said.
Wilson Farms currently owns and operates 188 Wilson Farms, Sugar Creek and Wilson Farms Xpress convenience store and gas station locations across New York state. The company currently employs more than 2,500 people, and is headquartered in Williamsville, N.Y.
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