Beverage category news for the convenience store retail industry.

Old Dew with new sour twist available through Halloween

PURCHASE, N.Y. -- Pepsi-Cola North said that it will launch Mountain Dew Pitch Black II for a 10-week period from now until November. It is Mountain Dew with black grape, a metallic silver label and a brand name that the company said consumers love. It is similar to last year's successful limited-...

Also extends motorsports, secures Redskin sponsorships

NORTH PALM BEACH, Fla., -- Bravo! Foods International and 7-Eleven Inc. said that Bravo! has shipped its cobranded Milky Way Slammers for sale in the refrigerated dairy section of participating 7-Eleven convenience stores nationwide. "Bravo! is a key player in helping 7-Eleven develop new products...

Cans will feature 28 teams

ST. LOUIS -- Budweiser and Bud Light, the official beer sponsor of 28 National Football League teams, will introduce team-specific packaging in team markets nationwide, allowing football fans to celebrate the 2005 season while showing support for their favorite team. The Bud Family also will...

Miller drops test of fruit-flavored drink
Miller owner shares his thoughts
Data shows 2.2% volume increase
Quaker Milk Chillers roll out this week
22 C-Store Chains Add Bravo! Flavored-Milk Line
Starbucks Corp. is putting CD racks in its U.S. and Canadian coffee shops to display up to 20 music titles at once.
7-Eleven teams with Pepsi on exclusive soft drink