WEST DES MOINES, Iowa -- After extensive in-market customer-driven taste testing, convenience-store chain Yesway has launched a new line of Signature Blends Coffee in three varieties: House Blend, Breakfast Blend and Dark Roast. The Customer’s Choice blends were selected by Yesway customers, and they are made with 100% Arabica coffee beans.
In celebration of a coffee-themed monthlong promotion it is calling “Joe-vember,” Yesway is inviting customers to visit its stores each Friday throughout the month for a free cup of any Signature Blend coffee of any size. Also, Yesway Rewards members will receive a free Maple Breakfast Scrambler Roller Bite on Free Coffee Fridays.
"Now there are even more reasons to visit Yesway stores with our new Yesway Signature Blends Coffee," said Brian Trout, senior vice president of operations for Yesway. "Our customers asked us for great-tasting coffee, and we are proud to be serving the best-tasting coffee around. We encourage everyone to visit us on Free Coffee Fridays during the month of November.”
To support the launch of its new line of Signature Blends Coffee, Yesway will also donate free Signature Blends Coffee to Iowa-based veterans' organizations and first-responder units throughout November.
Yesway’s development of a new signature hot dispensed product comes on the heels of its creation of a new chef-led culinary innovation position to spearhead a higher-quality fresh prepared foodservice program for the chain.
Now with nearly 70 c-stores, West Des Moines, Iowa-based Yesway ranked No. 197 on CSP’s 2017 Top 202 list of the largest c-store chains in the United States.
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