7 New Products Coming From Hostess Brands

By 
Christine Lavelle, Senior Editor/Snacks & Candy, CSP

Hostess Brands

KANSAS CITY, Mo. -- Hostess Brands is moving full steam ahead, entering the bagel market and launching chocolate Twinkies and white fudge Ding Dongs, among other new offerings, just a couple of months after it started trading as a public company.

In a January presentation to investors at ICR Conference 2017 in Orlando, Fla., Hostess CEO William Toler said the new products and varieties are examples of the company's new direction. Click through for a look at new items for convenience and drug stores from the Kansas City, Mo.-based Hostess Brands ...

1. Bagels

Variety of bagels

Hostess is entering the bread market, introducing bagels (plain and cinnamon raisin) with a 65-day code. Toler said the product will go to some c-stores and mostly to the drug channel.

2. Chocolate Twinkies

Chocolate Twinkies

For the first time, Twinkies are available in chocolate cake with the same creme filling as their traditional vanilla counterparts. 

3. Ice-cream pints and Ding Dongs ice-cream sandwiches

Ding Dongs ice-cream sandwich

Hostess-branded ice-cream pints, including a CupCakes flavor, will be available in six varieties as part of a licensing deal with Nestle USA. A Ding Dongs ice-cream sandwich is available now, Toler said, with more ice cream items launching in the spring. Under the agreement, Nestle will handle production, sales and logistics of the ice-cream business. 

4. White Fudge Ding Dongs

Ding Dongs

This is the first-ever line extension for Ding Dongs, CEO Toler told investors.

5. Cupcake Cookies

Hostess Brands

Hostess is launching products in the in-store bakery area of supermarkets, including Cupcake Cookies with the Hostess icing squiggle on them. The new cookies are shipping to stores early in the first quarter of 2017.

6. Peanut Butter Ho Hos

Ho Hos

The company announced its peanut butter Ho Hos at the end of 2016 and expects other peanut butter offerings to follow in 2017. The addition of peanut butter products required changes at its Indianapolis plant that produces the items, Toler said.

7. Deep Fried Twinkies

Deep Fried Twinkies

Deep-fried Twinkies were introduced at Wal-Mart Stores in 2016, and distribution has broadened since then, Toler said. Varieties include original, chocolate and banana.