1. Age is a big factor
Approximately one in five (20%) of respondents ages 18-29 reported using CBD, with just 26% of that age group being unfamiliar with the category. However, both CBD consumption and familiarity went down progressively as age groups increased, as illustrated in this chart:
Age group | Usage rate | Unfamiliarity rate |
---|
18-29 | 20% | 26% |
30-49 | 16% | 30% |
50-64 | 11% | 36% |
65+ | 8% | 49% |
Source: Gallup
Gallup observed a similar pattern evident in marijuana, with younger adults reporting higher usage rates than older consumers.