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Lotion Sales Continue to Dip After Years of Healthy Growth

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Hand and body lotion unit sales dipped nearly 5% in c-stores during the 52 weeks ending Aug. 10, 2014, after being flat in calendar year 2013 and growing by double digits the previous two years, according to data from IRI, a Chicago-based market research firm (@iriworldwide).
Best-Selling Hand & Body Lotion Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Aug. 10, 2014

BrandDollar salesPCYA*Unit salesPCYA*
Vaseline Total Moisture$2,530,199-2.47%697,754-4.18%
Jergens Ultra Healing$1,250,57820.41%639,54519.69%
Aveeno Active Naturals Daily Moisturizing$583,46014.26%146,60313.23%
Lubriderm Daily Moisture$504,429-6.80%152,696-9.87%
Lubriderm Skin Nourishing$429,030-20.42%452,830-16.84%
Gold Bond Ultimate$360,0492.42%171,984-1.57%
Suave Advanced Therapy$306,87723.48%127,57818.98%
Valet Triple Lanolin$222,0937.57%130,1427.17%
Jergens$219,753-0.44%66,5982.54%
CVP$202,516-8.84%76,260-7.00%
Total$7,487,473-1.92%3,005,983-4.58%

*Percent change from a year ago

Click here for the most recent data in CSP's Category Management Handbook.

Source: 
IRI
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