Channel: Category Managers

Major Growth in C-Store Sales for Beer Subsegments

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The double-digit growth of craft and import beer case sales in convenience stores is admirable, but it's alcohol cider that made a real splash in 2014, growing 125%, according to IRI data, while the beer category as a whole was flat.

52 weeks ending Jan. 4, 2015

Category/Segment Dollar sales percent change from a year ago Case sales percent change from a year ago
Craft beer 26.6% 23.4%
Cider 123.4% 125.3%
Domestic malt liquor 2.8% 0.3%
Domestic premium beer -0.1% -0.7%
Domestic sub-premium beer -3.0% -3.8%
Domestic super premium beer 11.3% 8.8%
Import beer 13.3% 10.9%
Non-alcohol beer 1.7% -0.6%
Progressive adult beverages 3.2% 2.7%
Total beer 3.1% 0.7%
Total wine 7.2% 5.7%
Spirits 14.2% 16.0%
Coolers 6.6% 8.2%

Source: IRI Infoscan

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Bagel Sales Fall Off in 2014

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Unit sales of bagels in convenience stores fell 10.4% in 2014, according to IRI data. While the subcategory is led by private-label products, that's also where the steepest decline occurred, down 10.6% for the year.
Best-Selling Bagels/Bialys in Convenience Stores

52 weeks ending Dec. 28, 2014

Brand Dollar sales PCYA* Unit sales PCYA*
Private label $7,340,098 -10.33% 4,281,188 -10.55%
Zeppys $236,228 -5.79% 79,191 -5.60%
Thomas $180,877 3.44% 38,727 2.82%
Franz $173,616 10.97% 44,958 12.27%
Malibu Farms $141,410 -19.78% 56,885 -19.78%
TOTAL $8,408,752 -9.32% 4,624,137 -10.36%

*Percent change from a year ago

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