IRVING, Texas — 7-Eleven Inc. is working with Veterans Advantage to offer exclusive benefits to the organization’s members on the 7-Eleven app through the 7Rewards customer loyalty program.
Founded in 2000, Greenwich, Conn.-based Veterans Advantage is a public benefit corporation that creates exclusive benefits and discounts for active duty, retired, veteran and guard military members, as well as reservists and family members.
“At 7-Eleven, we recognize and value the sacrifice our nation's veterans have made to our country and are honored to offer a token of our thanks through our 7Rewards program," said Joe DePinto, president and CEO of 7-Eleven. "We're proud to collaborate with Veterans Advantage on this exciting initiative and thank all U.S. military veterans for their service to our country."
Veterans Advantage members can access 7-Eleven savings and benefits by visiting veteransadvantage.com to link their account to 7-Eleven and take advantage of offers from both programs. They will receive a welcome offer of 800 points when registering for the 7Rewards program. Members who connect their accounts before Feb. 25 will also receive a free medium coffee coupon in the 7Rewards wallet.
VetRewards level members can earn 1,000 7Rewards points for every $10 spent (excluding cards, services, fuel and age-restricted items such as tobacco, lottery and alcohol) in any participating 7-Eleven store. And on Memorial Day, Fourth of July and Veteran's Day, they can claim a free coffee or Big Gulp drink.
In addition to its collaboration with Veterans Advantage, Irving, Texas-based 7-Eleven supports veterans through its military-friendly franchising and hiring practices and military-focused philanthropy, including support for the George W. Bush Institute Military Service Initiative, the Johnny Mac Soldiers Fund and the UCLA Operation Mend program.
7-Eleven encourages all customers to take advantage of its 7Rewards mobile loyalty program. Shoppers can earn and redeem rewards points toward hundreds of 7-Eleven products, including coffee, Slurpee drinks, chips and fresh food items. The app is available in the Apple App Store and Google Play.
With more than 67,000 stores in 17 countries, 7-Eleven Inc. is No. 1 in the Top 40 update to CSP’s2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.
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