FREMONT, Ohio — Beck Branded Fuels, a division of Beck Suppliers, has a new look. The new identity is part of a strategic growth plan for the fourth-generation, vertically integrated energy company.
“We realized that a more cohesive and professional brand that ties all of our businesses together would make it easier for our customers and suppliers to understand all of the products and services we provide,” said Dean Beck, senior vice president of Beck Suppliers, Fremont, Ohio. “We are excited to see our new brand come to life for our Branded Fuels division.”
Founded by Virgil Beck in 1950, Beck Suppliers is a diverse and vertically integrated retail and wholesale petroleum marketer. It is made up of five strategic business units.
Beck Branded Fuels supplies Marathon, Sunoco, BP, Shell and Valero motor fuels to independent gas stations and marinas in Ohio and northern Kentucky as well as to its company-operated FriendShip and FriendShip Kitchen c-stores. Beck Propane & Fuels distributes propane and heating oil to thousands of Midwest homes and businesses. Beck Fuel Systems specializes in the installation and removal of petroleum fueling systems, and Beck Carwash Systems installs, maintains, supports and operates car washes.
“Our branded-fuels specialists are experts in the motor fuels industry and the major fuel brands we represent and have over 175 years of combined experience,” said Joe Rosso, director of dealer operations. “We leverage that experience along with effective technology to bring our customers unique solutions that drive their profitability and efficiency.”
The company also operates its own fleet of fuel tankers that delivers gasoline, diesel and other motor fuels to its 26 FriendShip convenience stores as well as hundreds of independently owned gas stations and marinas.
“Our new website provides prospective customers with information about our company and also serves as a digital portal where customers can access key documents and transaction data,” said Olivia Beck, branded fuel specialist.
Pictured: Jason Armbruster (from left), Scott Reichert, Joe Rosso, Heidi Steinker, Olivia Beck, John Tomlinson and Nate Frasure.
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