ExtraMile Achieves C-Store Milestone
Jan. 03, 2017SAN RAMON, Calif. -- Chevron Products Co., a division of Chevron USA Inc., recently reached the milestone of its 500th franchised ExtraMile convenience store.
Since the first store opened more than 10 years ago, Chevron has more than 755 company-owned and franchised locations throughout California, Oregon and Washington.
Click through for more details and to take a look inside ExtraMile …
The ExtraMile concept offers franchisees “a proven and effective system to help them develop and manage a successful business. Franchisees benefit from the value of the Chevron network, in the areas of cost reduction, efficiencies of scale, marketing and operations support and technology. Each ExtraMile location is designed to be friendly and efficient with clean layouts, thoughtful organization and clearly defined food and beverage displays that help draw in consumers time and again,” the San Ramon, Calif.-based company said.
The ExtraMile concept highlights four destination categories that appeal to the heavy c-store user (someone who comes into the store an average of 20 times a month, up to three times per day): beverages, coffee, foodservice and tobacco.
- Click here for details on Chevron’s ExtraMile strategy.
Beverages
The HydraZone display showcases a variety of energy drinks and enhanced beverages at the front of the store.
Coffee
Stores offer coffee, specialty coffee drinks and coffeehouse-inspired flavors through a relationship with Seattle’s Best Coffee.
Foodservice
The foodservice program helps stores capitalize on a high-margin category.
Tobacco
The stores offer a large selection of tobacco products.