Package size
As consumers continue to follow stay-at-home orders, they are increasingly buying larger package sizes of beer vs. immediate-consumption packaging, Skupos reported. “We’ve seen key consumer behaviors shift,” Skupos said. “Since the U.S. national health emergency announcement, future consumption (measured by sales of multipacks, etc.) jumped from 6% of sales to 8% of sales.”
In an exclusive partnership with Skupos, CSP Daily News is reporting the data firm's pandemic-related insights on a weekly basis. Click here to review all the insights.
San Francisco-based Skupos drives revenue growth and operational efficiency across all segments of the retail industry through the collection of billions of transactions every year. More than 13,000 customers across the United States rely on Skupos’ platform to provide actionable insights that enable brands, distributors and retailers to increase sales volume and employee productivity.