WESTBOROUGH, MASS. — Convenience-store retailer Cumberland Farms will offer customers a mobile coupon for a foodservice discount to celebrate this year’s Super Bowl.
To receive the coupon, customers must text the word “GAMEDAY" to 64827 on Feb. 1. Existing members of Cumberland Farms’ text-message database will automatically receive the coupon the morning of Feb. 1. The coupon will be redeemable for $2 off any whole cheese or pepperoni pizza at any of the brand’s new or newly remodeled stores. The whole pizza without the coupon is $7.99.
- Follow these links to see which snack and candy and beverage brands will be featured in commercials during this year’s Super Bowl.
Cumberland Farms offers pizza by the slice (99 cents), a super slice ($2.69) and by the whole pizza. Patrons can customize their own pizza toppings with a selection of sausage, pepperoni, mushrooms, bell peppers, onions, jalapenos and banana peppers.
Pizza is one of the most consumed food items during the Super Bowl. According to the coupon website RetailMeNot.com, Americans will buy 12.5 million pizzas for this year’s Super Bowl Sunday, with an average order value of $26.45.
Westborough, Mass.-based Cumberland Farms has more than 560 c-stores in New England and Florida. It is No. 15 on CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets. The chain is owned by Blackburn, U.K.-based EG Group, a gasoline forecourt convenience operator.
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