Cumberland Farms

Last year, Cumberland Farms continued to expand its more than 5,000-square-foot next-generation concept stores in the Eastern United States. With dozens of units upgraded to the new format, the company will continue to replace its units with next-generation stores.

Meanwhile, company benefits such as the $9 million the company paid in manager incentive pay has turned heads. Both The Boston Globe and Fortune named Cumberland Farms a top place to work.

In February 2018, the retailer launched a redesigned SmartPay Check-Link mobile app. Users earn 10 cents per gallon of gas and a free menu item for every 10 purchased. The loyalty program has helped customers save $100 million over the past five years, according to the company.

In the past year, Cumberland Farms enhanced its forecourt and in-store offerings. The convenience-store chain introduced a 15% ethanol fuel blend in reformulated gasoline (RFG) markets.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.