DES MOINES, Iowa — There’s a new take on the fresh-food menu at Kum & Go, which has just relaunched its program at stores in the Omaha, Neb., and Little Rock, Ark., metro areas. In addition to relaunching its new food menu, Kum & Go has introduced web ordering as a method for customers to order food and merchandise via its website.
After trial and feedback on its new menu launch in fall 2021, the convenience-store chain, which recently announced plans to add more than 900 positions, has created additional menu items to increase customer choices and meet their needs.
New offerings include freshly made grab-and-go breakfast burritos with four premium meat options, and made-to-order breakfast bowls featuring a choice of breakfast potato or wilted spinach base.
Previous favorites of the new concept, including stackers and grain bowls, remain.
“Our food pilot launched last fall continues to grow as we offer our customers craveable food options when and where they need them,” said Jac Moskalik, vice president of food innovation. “The fascinating part of the pilot was evaluating how our customers responded to the new food offering and building out additional assortment based on shopping habits and trends for continued success. We have certainly challenged the perceived ‘norm’ of convenience-store food and are excited for what the future holds.”
- Kum & Go is No. 18 on CSP’s 2022 Top 40 update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
Along with the new menu, Kum & Go has addedweb ordering for both food and merchandise. Customers can pick up web orders in store or delivered curbside and fuel side, with a minimum fulfilment time of 10 minutes using the “ASAP” option. They can also schedule orders for a specific pickup time.
“Web ordering is yet another way Kum & Go is extending beyond our four walls and bringing our ‘craveable’ fresh food and wide variety of products to our customers,” said Ryan Lindsley, vice president of marketing and digital strategy. “This will be a great way to recruit new customers to try our new offerings and encourage participation in our &Rewards loyalty program, mobile fuel pay and mobile ordering in our &Rewards app.”
Kum & Go continues to roll out its refreshed brand and new food program across its footprint, and is focusing on implementation in Des Moines, Iowa, this year, the company said. It plans to add web ordering capabilities across the entire Kum & Go footprint later this year, it said.
Des Moines-based Kum & Go is a fourth-generation, family-owned c-store chain, operates more than 400 c-stores in 11 states.
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